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To create new name, brand identity and a website.

Genium was approached by a company that specialised in buying luxury jewellery and watches. They required a new name, brand identity and a website.

The name Umzuzu, which means moment in time in Zulu, stemmed from its association with the companies two South African founders. A responsive website that captured the essence of the luxury products on view and ensured a trusted and authentic experience was built with an e-commerce platform.

“From the moment Genium came up with our name and brand identity we knew we were in good hands. The line ‘A CLASSIC REMAINS A CLASSIC, EVEN IF IT CHANGES HANDS’ is inspired and really captured the UMZUZU philosophy.”