Smaka (meaning to taste in Swedish) is a Scandi-influenced all day restaurant and bar in Aldgate East. Genium was tasked with devising a new brand identity to capture the essence of the taste, texture and vibrant colours of Swedish food, with a view to promoting and launching a new restaurant in London.

As a result of in-depth consultancy with Smaka to determine the true ethos of their brand, Genium designed the bold logo that incorporates the Swedish heritage of the company with the delicious flavours, vivid colours and unique textures of the food. “Genium really understood our goals and perfectly imagined our vision for an authentic Swedish experience in our new brand identity”.