Genium worked Imperial College Healthcare medics to develop a campaign to raise awareness about the importance of healthy veins.

Following several consultations a strategy was agreed and implemented. Genium presented key messages and visuals to NHS staff, the Quality Improvement team, Imperial College Healthcare patients and key stakeholders to help inform, involve and drive the campaign forward. Genium created an overarching strategy that included branding, film, website, print materials, display graphics; literature and promotional materials to engage and educate staff and patients.