Nintendo is one of the world’s largest video game companies, creating some of the best-known and top-selling video game franchises, such as Mario, The Legend of Zelda, and Pokémon.

Genium created a campaign to promote the new Nintendo console. Promotional materials – including digital media, packaging and above the line advertising – highlighted new ways of playing Nintendo and the opportunity to win 10 consoles. The campaign ran on a number of different media: UK newspaper publications including inserts, wraps and adverts and digital including social media, dvd, easter egg challenges, interactive.