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Brand identity and video for an organisation that encourages children to spend more times outdoors.

Get Wild is a project that connects children with the natural world, inspiring wild and unstructured play.

Genium developed a brand and a series of videos presented by celebrity nature aficionado Bill Oddie and Daisy the Nature Bug giving tips on how to Get Wild in the Wild. These showed free play, self-expression, curiosity, discovery and imagination to encourage children to appreciate the great outdoors.