BBC Learning English wanted to develop a news programme that taught English by using key words and phrases that help people make sense of the news through authentic news stories.
Genium produced a new brand and visual identity that worked with existing BBC news graphics. The logotype is a playful use of typography which includes the use of punctuation and glyphs as graphic elements to enforce the topic of Language/Speech/Reading. Why Lingo Hack? Lingo Hack is a play on the term Life Hack, a very popular and modern term which refers to any trick, shortcut, skill, or novelty method that increases productivity and efficiency, in all walks of life. It is arguably a modern appropriation of cutting the Gordian Knot – in other words, anything that solves an everyday problem in an inspired, ingenious manner.